Brand Kit
Access logos, colors, fonts, and comprehensive brand guidelines
Primary Color
#FF5733
Secondary Color
#C70039
Additional Colors
#f2f1ec #d9d9d9
Primary Font
Helvetica Neue
Secondary Font
ALTA
Heading Font
Montserrat
Body Font
Montserrat
Dark Circle Logo
Gray background with white text
Light Circle Logo
Light gray background with white text
Gold Horizontal Logo
Black 360 with gold tagline
Black Horizontal Logo
All black with gray tagline
The 360 Collective
Black 360 with gold accent text
Logo Variations
1. Dark Circle Logo - Gray background with white 360 Construction text 2. Light Circle Logo - Light gray background with white 360 Construction text 3. Gold Horizontal Logo - Black 360 text with gold "A DESIGN-BUILD STUDIO" tagline 4. Black Horizontal Logo - All black text with gray "A DESIGN-BUILD STUDIO" tagline 5. The 360 Collective - Black 360 with gold "THE" and "COLLECTIVE" text
Brand Voice
Professional and friendly
No additional guidelines defined yet.
Use this moodboard when working with content creators, designers, and marketing teams to ensure brand consistency across all platforms.
Modern Simplicity Meets Natural Warmth
Marketing Materials
Interior design where modern simplicity meets natural warmth. Clean lines, natural light, and warm wood tones create a sophisticated yet approachable aesthetic.
Contemporary Interior Detail
Website
Architectural detail showcasing our design philosophy - modern elements balanced with warm, natural materials. This hallway demonstrates thoughtful space planning and material selection.
Open Concept Kitchen & Dining
Social Media
Warm contemporary kitchen with rich wood cabinetry, modern fixtures, and open shelving. This space exemplifies our luxury but approachable brand personality.
Traditional to Modern Transformation
Marketing Materials
From tired & traditional to warm modern luxury. This project showcases our ability to transform spaces while maintaining warmth and livability.
Fireplace Reimagined
Project Signage
A fireplace reimagined - from classic to striking modern statement. This transformation demonstrates our expertise in blending contemporary design with functional living spaces.
Front Entry Transformation
Website
A front entry transformation through thoughtful refinement. First impressions matter - this entrance showcases our attention to detail and commitment to elevated design.
Timeless Outdoor Retreat
Social Media
Timeless outdoor retreat in historic Druid Hills. This project demonstrates our ability to create sophisticated outdoor spaces that complement historic architecture.
Warm Modern Kitchen Design
Marketing Materials
A kitchen rooted in warmth, craft & everyday gathering. Features custom wood cabinetry, professional-grade appliances, and thoughtful lighting design that creates an inviting space for family connection.
Kitchen Detail - Craftsmanship Focus
Project Signage
Close-up showcasing the quality craftsmanship and attention to detail in our kitchen designs. Natural wood tones paired with modern fixtures create a timeless aesthetic.
Indoor-Outdoor Living Space
Website
An indoor-outdoor bridge for a family who loves to gather. This covered patio features modern fire pit, comfortable seating, and seamless integration with the home architecture.
Outdoor Entertainment Area
Social Media
Evening view of custom outdoor living space demonstrating our expertise in creating luxury outdoor environments. Warm lighting and quality materials extend the living space beyond the home.
Ad Copy
Create Facebook ad copy for 360 Construction targeting Atlanta homeowners interested in kitchen renovations. Highlight: custom wood cabinetry, thoughtful design, warm modern aesthetic. Brand voice: luxury but approachable, confident, sophisticated. Include clear call-to-action.
Blog Posts
Write a blog post about [DESIGN TREND/TOPIC] for 360 Construction. Tone: professional and friendly, thoughtful, polished. Focus on how this trend creates beautiful, livable spaces. Target audience: homeowners in Atlanta considering luxury renovations. Include practical tips and design philosophy insights.
Email Copy
Write a client project update email for 360 Construction. Tone: professional and friendly, warm, confident. Include project progress update, next steps, and timeline. Make it feel personal and reassuring while maintaining professionalism.
Project Descriptions
Write a project case study description for [PROJECT NAME/ADDRESS]. Include: project scope, design challenges, solutions, key features, materials used. Tone: professional, thoughtful, elevated. Focus on the transformation story and how design choices create beautiful, livable spaces. Brand personality: warm, modern, calm, sophisticated.
Reel Captions
Write a reel caption for a before & after transformation video. Keep it short, refined, and easy to read. No gimmicky language. Focus on the transformation story and design details (hardware, lighting, tile, cabinetry). Brand personality: warm, modern, elevated, calm. Luxury but approachable.
Create a reel caption highlighting a specific design detail (e.g., custom cabinetry, lighting fixture, tile work). Explain "why this works" in a thoughtful, educational but inspiring way. Tone: confident, polished, approachable. Avoid trendy gimmicks or cartoonish language.
Social Media Posts
Create an Instagram post caption for 360 Construction showcasing [PROJECT TYPE/FEATURE]. Brand voice: warm, modern, elevated, calm. Luxury but approachable. Confident, not flashy. Feels like: beautiful homes, thoughtful design, effortless sophistication. Include relevant hashtags for Atlanta design-build and luxury home renovation.
Create a Pinterest pin description for [DESIGN ELEMENT/ROOM]. Optimize for search with relevant keywords (Atlanta design-build, luxury renovation, modern kitchen, etc.). Tone: inspiring, educational, approachable. Include design tips and highlight craftsmanship quality.
Your Content Library
3 items
This is a test post for our kitchen renovation project.
This is a test post for our kitchen renovation project.
This is a test post for our kitchen renovation project.
Overall Vibe
Warm, modern, elevated, calm. Luxury but approachable. Confident, not flashy. Feels like: beautiful homes, thoughtful design, effortless sophistication.
Energy & Pacing
Smooth, not chaotic. No jumpy, hyper edits. Clean transitions. Let shots "breathe" for a second. More editorial than TikTok-trendy.
Visual Style
Favor natural light, warm tones. Avoid harsh filters or oversaturated looks. Clean compositions: doors, kitchens, baths, details. Mix wide shots plus close-up details. Minimal on-screen clutter.
Text Style
Simple, refined, easy to read. Short phrases, not paragraphs. Elegant fonts (no bubbly or gimmicky styles). Neutral colors that feel on-brand. Text should support the video, not overpower it.
Music
Modern, stylish, subtle. No cheesy pop or overly aggressive beats. Think: chill, luxe, aspirational, editorial. Music should enhance the mood, not dominate.
Content Focus
Before & after transformations. Design details (hardware, lighting, tile, cabinetry). "Why this works" moments. Behind-the-scenes of beautiful work. Educational but inspiring.
What I Don't Want
Loud, chaotic edits. Trendy gimmicks that don't feel "me". Cartoonish fonts or stickers. Overuse of effects. Anything that feels cheap or rushed.
The Feeling I Want Viewers to Have
"This designer is thoughtful, polished, and creates beautiful, livable spaces. I trust her."